Effective PR

The media needs news and PR is one of the most cost effective marketing tools you can use.  By submitting your news to a range of relevant news outlets you have the chance to be published for free.

OK, not totally free because it demands some of your time, and our fee  – but compared to the cost of advertising we are talking fractions.

A professionally written news release presented in an editorial will often be published by more than one media outlet. Add to that placement on web news services, and you have a permanent promotional tool.

And it doesn’t need to stop there. A well thought out PR campaign is a sustained plan of action – send out  news items regularly and you begin to establish a genuine presence with your target readers.

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